Project: K2 Ultra Dream – Art Direction & Design
The K2 Ultra Dream snowboard was designed with a vintage surf-inspired aesthetic, reimagined through the lens of modern snowboard design. A key feature of the graphic was the use of print knockouts to reveal the natural wood core, creating the effect of a traditional surfboard stringer and emphasizing craftsmanship and authenticity.
Premium finishing techniques elevated the design, including gold foil stamping, translucent inks that exposed layered textures beneath the surface, gold insert rings, and a high-gloss UV finish. The board was completed with a bold, high-impact base graphic, making it as visually striking as it is performance-driven.
The final product felt as much like a work of art as a piece of equipment—worthy of hanging on the wall, yet fully built to ride.