An ongoing campaign for K2 Snowboards we were looking for some sort of sub-branding icon that embodied the tagline "Seek & Enjoy". The tree in the negative space of the lightning bolts quickly became a crowd favorite and the campaign is still going today.
GLH came to me looking to create a custom vintage style script font for their logo that included an old camera and this was the result. The capital L flowing into the capital H proved to be challenging. Ultimately, after hundreds of minor tweaks, it came together. Hand scripted then transferred to illustrator to tighten it up.
I've always wanted to see my work on a surfboard. When a friend decided he was going to take his shaping skills to the next level and do it full time, I didn't hesitate to offer up my skill set and this is the logo we decided on. Head on over to cubiclebrand.com to see more. I've since taken on the creative direction of the brand as a side project and get some damn fine surf boards in return to support my hobby.
Logo for the Arrowhead riverboard from Cubicle Surf. The Arrowhead is somewhat of Cubicle's flagship model for riverboards. Creating the font was done by painstakingly moving anchor points around until it felt right, but I'm happy with how it came out. It was worth it.
There's an annual snowboard banked slalom style race that goes down at Mt. Bachelor every year that has grown from a local event to one of the best early season contests for locals and pro's alike to go head to head. This year it was dubbed the Drink Water Double Tap. One of this years prizes is a custom shaped Cubicle Riverboard, Curtis Ciszek's signature model. The Seasick is the brainchild of Curtis' river boarding needs. Soon to be a staple model in Cubicle's line. The graphic represents the river flowing in the shadow of Mt. Bachelor where Curtis' home mountain and wave resides in the form of a captain's patch. You can check out the board on Cubicle's website
About 10 years ago while working at K2, one of our out-of-house contacts was a guy I had only talked with through email. I quickly realized while he took his job seriously, the formal emails weren't necessary and I could dispense with the short and stern please and thank you emails and the back and forth brotherly banter of word wars and insults began. The emails never started with work talk, but surf/snowboard stories and random weekend happenings. When I finally got to meet this fro-haired muppet looking guy and we swapped stories of surf, travel and experiences I made a friend for life. When he and his brothers decided to jump ship and start their own thing and asked me to create the identity. I didn't hesitate to get them what they needed aesthetically while they were busy warming up the presses to open shop. The shown signature mark is hopefully just the beginning of good things for them.
Bearings Skateboard Academy in Bend Oregon was looking to get a fresh update to their brand. They wanted something that represented Bend that would be embraced by both the kids and parents alike. I started with the iconic smokestacks that tower in the backdrop of the Old Mill district in town and built around that incorporating the river that flows through town, with Mt Bachelor peaking out in the background and pulled it all in with a halfpipe in the framework.
When the opportunity to create something for one of your childhood heroes presents itself, you take it. Jussi was in need of a signature mark for a side project from Mizu he was working on and asked if I could help him out. My mind went instantly toward something involving mountains. After some back and forth we went more toward the nature/adventure vibe so he didn't get pigeon holed as a snowboarder for this one. The JO icon by itself stands pretty strong in my opinion. I look forward to watching this grow!
Branding for a Photography House. We bounced back and forth between the two logos shown and in the end went with the 2nd one below, but the first is still in the back pocket ready to be put into play.
When Justin asked for me to stylize his name for the cover of his printed portfolio book, you know I didn't hesitate to get him something he wanted. I was pretty happy with the outcome. He wanted something simple but have some character. Simple modified Gotham font did the trick just fine.
Western Winter Sports Representatives Association is a not-for-profit association that sponsors trade events in the winter, active lifestyles and outdoor industries. The logo was intended to suggest that they fully facilitate all vendors big and small. A full circle around small and large type seemed to do the trick.
Series of regional territory icons created for multiple purposes throughout WWSRA's campaign. This turned out to be one of my favorite icon series to work on this summer. Something about them just sits well with me. Maybe because they are all areas that I have called home at one point so it was easy to find a connection that represented the region in a simple way.
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The Freestyle icons are exactly what they say. White wave is basically the Enjoyers series icons. The Enjoyer boards were created as an exercise in board shapes that function in the surfy/slashy freestyle and floaty/flowy powder boards inspired by riding ocean waves. Freestyle is gear for the park shredders and Permanent Vacation was the name the ladies came up for the women's specific boards and tools.
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Part 1 of a series of icons done for product categories for K2 Snowboards. Outsiders are products designed for those who like to cruise the whole mountain, in-bounds or out-of-bounds, they just want to do it all. Alpine Attack is for those hard chargers pushing boundaries and taking the most challenging lines and need strong equipment. Backside was for those that would much rather find their own path away from the crowds and enjoy hiking and hard work for a rewarding untouched run down the mountain.
This was the titling created for the second installment of the Seek & Enjoy campaign. Road Rage was sort of a play on words. Not the angry and aggressive sort of road rage, but "We're gonna go on a road trip and rage!" It was all about hitting the road to the next destination and party (rage) with friends and make new ones along the way.
Christie runs an Intuitive Life Coaching service that caters to everything from nourishing better relationships to succeeding as a better business leader. She asked for an uplifting, holistic feeling to her logo and told me a story over coffee of the natural energies of earth that you can use to achieve what you are looking for. Earth, sun, water, and air. At first I was lost, but after listening it all kind of made sense. At least the part about earths energies. The logo consists of the four elements she spoke about. Sun surrounding everything, Earth coming out of the hands, water represented as the wave in the head, and I gave the character an airy, whispy look. She loved it.
Hangar Technology is a white glove, full service aerial imagery corporation that services everything from aerial surveying to aerial photography/cinematography. Hangar is revolutionizing the way people look at drone technology and they are just getting started. They wanted a logo that spoke to how they can simplify your business operations but had a sleek technical edge as well. This is the re-brand logo that is being introduced moving forward.
Desire contracted me for a logo and branding redesign. The brief was simple. They wanted an elegant font with a handmade feel representing the handmade tile they create. I took pen to paper and created a cursive font to instill this mood.
Original Branding for an idea to crowd fund a Super Bowl commercial spot showing Kentucky love. The million dollar funding never came through, but the brand never died and has since gone on to be one of Kentucky's most popular sources of entertainment. These guys are ridiculous. Do yourself a favor and go check some of the video on the press page or scroll the journal at www.kyforky.com they're creatively hilarious.
Identity Branding for the K2 Maysis snowboard boot. The boot has a double Boa® Technologies lacing system, with both an inner boot and outer shell tightening reel so we just wanted identity to somewhat wrap around itself and flow together.
Read into it all you want, but the fact is, it's here to stay I think. And it's pretty much an untapped resource for designers. Just get your payment up front, cause chasing down payment afterwards is always a slower process in this industry.
Turbo Dream identity for 2013/14 that graced the base of the board and some apparel products for the season. The aesthetic of the board that season had sort of a retro pattern collage on the top sheet that was created by Electric Coffin. The base and graphic package they left in my hands to finish off the board. I worked with EC three years running on the Turbo Dream model and they didn't disappoint. Check their other installations, furniture and interior design at electriccoffin.com
Attus was an anti-status apparel brand for young professionals. The goal was quality corporate threads, but the inner details of the garments let you quietly remain a rebel. It definitely worked as we found ourselves on the cover of the New York Times style section with one of the greatest quotes we've heard... "We can't tell if these guys are fashion geniuses, or a bunch of delinquents with guns?" The "delinquents with guns" comment was referencing a video we made for the site of us shooting up some shirts with shotguns and then selling them at a premium as a joke. Shockingly, they sold out almost immediately. The "Buy them now" tag at the end was also a joke and the shirts never made it to our shop page since we got tons of emails wanting to buy the wasted shirts, which didn't bother us. We just went out and blasted more shirts to fulfill the requests.
Just a little one off project to update the branding for USRA: United States Reps Association. I really liked the idea of working an American Flag into the logo.
The whole west coast and beyond going legal in this area it opened up new avenues for marketing opportunities for these once black market farmers. With that came the need for their brand to stick out. Pacific Canna Clones contacted me to create a logo built for the king. A peacock kept coming from their brainstorms so I put two and two together and envisioned a peacock wearing a kings crown with a fanned marijuana leaf to replace the traditional tail feathers. They were happy and have been a repeat client ever since.
Branding update for Bitterlin Companies. The revamp included all new collateral and a website rebuild to top it all off.
Quick one of logo to help promote a new website to register and submit On Snow Demo liability forms before the event.