Project: Icon Creation – Design
For an ongoing K2 Snowboards campaign, we set out to create a sub-branding icon that captured the spirit of their tagline, “Seek & Enjoy.” After exploring a range of concepts, the design featuring a tree formed in the negative space of lightning bolts stood out as a clear favorite. Its balance of energy and exploration resonated strongly with both the brand and its audience. The icon quickly gained traction and became a staple of the campaign, that carried over into product design for products featured in the Seek & Enjoy Campaign.
Project: GLH Logo Design – Ideation & Design
GLH approached me to create a custom vintage-style script logo that incorporated an old camera, giving it a timeless, handcrafted feel. One of the biggest challenges was getting the capital L to flow seamlessly with the capital H—a detail that took countless refinements. The final design started as a hand-sketched script and was then carefully digitized in Illustrator to fine-tune every curve and detail. The result is a logo that feels classic yet uniquely his own.
Project: Logo Creation & Creative Direction
I’ve always thought it would be awesome to see my work on a surfboard. So, when a friend decided to take his board-shaping skills full time, I jumped at the chance to help bring his brand to life. We landed on this logo, which captures the spirit of his craft and the culture around it. Since then, I’ve taken on the creative direction for the brand, handling the visual marketing side as a passion project—and get some damn fine boards in return. head on over to cubiclebrand.com to see what Cubicle has cooking these days!
Project: Product Lockup Design
Logo Design for the Arrowhead, one of Cubicle Surf’s flagship riverboards. The goal was to create a bold, distinctive mark that reflected the board’s performance and identity. The custom font was built entirely from scratch, refined through a meticulous process of adjusting anchor points until every curve and line felt just right. It was a painstaking effort—but seeing the final result come together made it all worth it.
Project: Seasick Logo Design
The Seasick logo was created for an annual snowboard banked slalom at Mt. Bachelor, which has grown from a local event into one of the top early-season contests for both locals and pros. This year, the race was called the Drink Water Double Tap, with one of the prizes being a custom-shaped Cubicle Riverboard—Curtis Ciszek’s signature model. The Seasick design was inspired by Curtis’ riverboarding vision and is set to become a staple in Cubicle’s lineup. The graphic captures the river flowing in the shadow of Mt. Bachelor, his home mountain, and is stylized like a captain’s patch to reflect both adventure and craftsmanship.
Project: Logo Creation
About a 15 ago, while working at K2 Snowboards, I regularly exchanged emails with our catalog printer, who I’d never met in person. At first, our messages were all formal and work-focused—but I quickly realized he didn’t need that kind of formality. Soon, the stiff “please” and “thank you” emails were replaced with back-and-forth banter, swapping surf and snowboard stories, and the occasional playful insult.
When we finally met, I discovered this fro-haired guy was as passionate about surf, travel, and life as he was about his work. Over time, we built a solid friendship.
So, when he decided to branch out and start his own business, they asked me to create their brand identity. While they were busy firing up the presses and getting things off the ground, I focused on delivering a strong aesthetic foundation.
The signature mark shown here is just the beginning—hopefully the first step toward big things ahead for them.
Project: Logo Creation
Bearings Skateboard Academy in Bend, Oregon, was ready for a fresh brand update—something that felt true to the local community and resonated with both kids and parents.
I started with Bend’s most recognizable landmark, the iconic smokestacks in the Old Mill District, and built the design around them. The logo weaves in the river flowing through town, Mt. Bachelor rising in the background, and ties it all together with a halfpipe-inspired framework. The result is a mark that feels authentically Bend while staying fun and approachable for the academy’s audience.
Project: Logo Creation
When the chance to design for one of your childhood heroes comes along, you don’t hesitate. Jussi reached out for a signature mark for a side project he was working on outside of Mizu, and I was all in.
My first instinct was to go with a mountain-inspired concept, but after some back-and-forth, we shifted toward a broader nature and adventure vibe to keep the brand from being tied strictly to snowboarding.
The final JO icon stands strong on its own—clean, versatile, and ready to grow with the project. I’m excited to see where Jussi takes it from here.
Branding for a Photography House. We bounced back and forth between the two logos shown and in the end went with the 2nd one below, but the first is still in the back pocket ready to be put into play.
Project: Logo & Font Creation
Biofire—the world’s first smart gun—approached me to design a logo for their brand launch. Alongside the mark, I developed a fully custom typeface that evolved into a complete font family for use in headlines and other brand materials.
What started as a single project quickly turned into a full-time role, where I continued shaping and refining the brand’s overall aesthetic. The final logo and font set the foundation for Biofire’s visual identity moving forward.
Project: Logo Creation
When Justin asked me to create a stylized version of his name for the cover of his printed portfolio, I was happy to help. He wanted something clean and simple, but with a bit of character. A subtly modified Gotham font hit the mark perfectly, resulting in a sleek, minimal design that felt personal without being overworked.
Project: Logo Creation
Logo design for a new Americana-inspired apparel brand focused on stylized workwear—durable enough for the job site, stylish enough for a night out. The main direction was to highlight the “V” in the wordmark and give it a strong Americana feel, with the added challenge of incorporating a subtle set of antlers into the design. The result is a clean, versatile mark that balances rugged utility with modern style.
Project: Logo Creation
The Western Winter Sports Representatives Association is a nonprofit that sponsors trade events in the winter, active lifestyle, and outdoor industries. The goal for their logo was to represent how they fully support vendors of all sizes. A full circle surrounding both small and large type captured that idea perfectly.
Update: We’ve since rebranded with a fresh logo and aesthetic—new visuals coming soon.
Or if you are itching to see the new branding now, you can see it in action at wwsra.com
Project: Icon Creation
A series of regional territory icons designed for use across WWSRA’s campaigns. This was one of my favorite projects of the summer—probably because each region represented a place I’ve called home at some point, making it easy to create simple, meaningful visuals with a personal connection.
Update: We’ve completely reimagined this series and will be dropping the new icons soon. Stay tuned for the updated visuals.
Or if you are itching to see them now you can see them at wwsra.com
Project: Icon Creation
The Freestyle icons are exactly what they sound like—clean, straightforward visuals representing K2’s freestyle line.
The White Wave icons were created for the Enjoyer Series, a collection of boards inspired by surfing, with shapes built for slashy, surf-style riding and floaty, flowy powder days.
Freestyle caters to park riders, while Permanent Vacation—a name chosen by the women’s team—represents their women’s-specific boards and gear.
Project: Icon Creation
Part one of a series of product category icons created for K2 Snowboards.
Outsiders – Designed for riders who want to explore it all, whether cruising in-bounds or venturing out-of-bounds.
Alpine Attack – Built for hard chargers pushing limits and taking on the most challenging lines, requiring the strongest gear.
Backside – For those who prefer solitude, earning their turns through hiking and hard work to find untouched runs and fresh snow.
Each icon was crafted to visually capture the spirit of its category while staying cohesive across the series.
Project: Creative Titling
Created the titling for the second installment of the Seek & Enjoy campaign. Road Rage played on words—not the angry kind, but the “let’s hit the road and rage” kind. The design captures the spirit of road trips, adventures, and celebrating with friends (and making new ones) along the way.
Project: Logo Design & Foundational Branding
While working with Austin-based agency Guinn Partners, I had the opportunity to lead a full rebrand for Brace Built. The project included designing a new logo, developing the color palette, selecting fonts, and establishing the overall aesthetic direction. The result is a cohesive, modern brand identity that sets a strong foundation moving forward.
Project: Logo Design
Christie runs an Intuitive Life Coaching service focused on improving relationships and personal or professional growth. She wanted a logo with an uplifting, holistic feel, inspired by the natural energies of earth—sun, water, air, and earth.
The final design reflects these elements: the sun surrounds the composition, earth flows from the hands, water forms a wave in the head, and the character has a light, airy quality. The result captures the essence of her philosophy and she loved it.
Project: Logo Design
Hangar Technology is a full-service aerial imagery company, offering everything from surveying to aerial photography and cinematography. They’re redefining how businesses leverage drone technology and wanted a logo that reflected both operational simplicity and a sleek, technical edge. This redesigned logo serves as the foundation for their updated brand identity moving forward.
Project: Logo Design
While working on another project, Seth came across my work and reached out to create a logo for his growing agency. The brand, Novum—Latin for “New Thing”—needed a fresh, modern identity that reflected its innovative spirit. The resulting logo captures that sense of newness and forward momentum.
Project: Logo Design
Desire approached me for a logo and brand refresh. The brief was straightforward: create an elegant, handcrafted feel to reflect the handmade tiles they produce. I designed a custom cursive font by hand, giving the logo a personal, artisanal touch that aligns with their craft.
Project: Logo Design
Created the original branding for a concept aimed at crowdfunding a Super Bowl commercial celebrating Kentucky pride. While the million-dollar funding didn’t materialize, the brand lived on and has since become one of Kentucky’s most popular entertainment sources. The team is outrageously creative—check out their videos on the press page or scroll through the journal at kyforky.com to see what they are up to, and possibly have a few laughs.
Identity Branding for the K2 Maysis snowboard boot. The boot has a double Boa® Technologies lacing system, with both an inner boot and outer shell tightening reel so we just wanted identity to somewhat wrap around itself and flow together.
Read into it all you want, but the fact is, it's here to stay I think. And it's pretty much an untapped resource for designers. Just get your payment up front, cause chasing down payment afterwards is always a slower process in this industry.
Turbo Dream identity for 2013/14 that graced the base of the board and some apparel products for the season. The aesthetic of the board that season had sort of a retro pattern collage on the top sheet that was created by Electric Coffin. The base and graphic package they left in my hands to finish off the board. I worked with EC three years running on the Turbo Dream model and they didn't disappoint. Check their other installations, furniture and interior design at electriccoffin.com
Attus was an anti-status apparel brand for young professionals. The goal was quality corporate threads, but the inner details of the garments let you quietly remain a rebel. It definitely worked as we found ourselves on the cover of the New York Times style section with one of the greatest quotes we've heard... "We can't tell if these guys are fashion geniuses, or a bunch of delinquents with guns?" The "delinquents with guns" comment was referencing a video we made for the site of us shooting up some shirts with shotguns and then selling them at a premium as a joke. Shockingly, they sold out almost immediately. The "Buy them now" tag at the end was also a joke and the shirts never made it to our shop page since we got tons of emails wanting to buy the wasted shirts, which didn't bother us. We just went out and blasted more shirts to fulfill the requests.
Just a little one off project to update the branding for USRA: United States Reps Association. I really liked the idea of working an American Flag into the logo.
Logo Design for Citable, a sophisticated data analysis company that uses proprietary AI technology to present emerging events in a neutral format sharing only verified, cited facts. I thought the quotation marks as the icon in the logo really hit home for this concept.
The whole west coast and beyond going legal in this area it opened up new avenues for marketing opportunities for these once black market farmers. With that came the need for their brand to stick out. Pacific Canna Clones contacted me to create a logo built for the king. A peacock kept coming from their brainstorms so I put two and two together and envisioned a peacock wearing a kings crown with a fanned marijuana leaf to replace the traditional tail feathers. They were happy and have been a repeat client ever since.
Branding update for Bitterlin Companies. The revamp included all new collateral and a website rebuild to top it all off.
Quick one off logo to help promote a new website to register and submit for On-Snow Demo liability forms before an on-snow event.
