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Arrowhead Branding study

We've been throwing names around at Cubicle for board models lately, but the one that kind of started it all was the Arrowhead. It's a short little performance riverboard. It all started with shaping ocean boards, but the brand didn't really start until Bend installed the river wave in town. That's when it really started becoming a brand since it was an untapped market. Enough Arrowheads have been shaped and sold that it was time the flagship model got it's own branding, so here it is! 

The artwork came out awesome enough that we're gonna carry it over to other items and I'm pretty stoked on that. 

The final call on layout

The final call on layout

Arrowhead_hat-mock.jpg

And here's the original artwork... I'm still a fan of the vertical layout on the right, so that will probably make an appearance at some point. Just need to figure out where. Maybe the ocean version of the board will dawn this label. We'll have to wait and see. 

Tuesday 08.16.16
Posted by Jered Garrison
 

Cubicle Surf

Cubicle-post-thumbnail.jpg

Cubicle Surf and a Pacific Northwest working road trip.

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tags: Cubicle Surf
Sunday 08.14.16
Posted by Jered Garrison
 

SIA 2014

I didn't have much to put in here just yet so I figured I'd post some pics from SIA this year of some environmental design to kick it off. For our booth theme we embraced the DIY method and went down into the shop, bought some wood and metal and got to work on our booth garage. Below is the result for the back exterior wall. I love how it came out. The black washed wood stained panels paired awesome with the rusted/weathered corrugated metal. I even got to get my hands dirty grinding up some of the metal fixtures. Think I'm going to do the interior of my house this way...

SIA-WALL-BACK-LEFT.jpg SIA-WALL-BACK-right.jpg SIA-ROAD-SIGN-1.jpg SIA-ROAD-SIGN-2.jpg SIA-GRINDING-1.jpg SIA-BOOTH-PANO.jpg SIA-BOARD-RACK-1.jpg

Shot on my iPhone.

Monday 02.17.14
Posted by Jered Garrison
 

Design by Jered Garrison // Hit Machine Creativeâ„¢