Project: TrackingPoint Catalog – Creative Direction, Layout & Design
This 46-page catalog, including the cover, was one of the smaller page-count projects I’ve designed, but it made up for its size with exceptional production quality and premium print techniques.
For the cover, we selected a heavyweight satin stock with a soft-touch flood finish to create a refined tactile experience. The design was elevated with an embossed logo and red foil stamping for key art elements and spine titling. Inside, each body page was hand-fed through the press, incorporating silver inks and strategically placed UV spot treatments to highlight product details and create depth.
The timeline was particularly challenging. The photoshoot wrapped just one day before files needed to be finalized for print, requiring an overnight push to prepare the catalog for next-day edits. Fortunately, revisions were minimal, allowing us to deliver final files just in time to secure our press slot and ensure the catalogs were ready for SHOT Show.
The result was a high-impact, visually striking catalog that showcased TrackingPoint’s products with precision and sophistication.