This was year 2 of the Seek & Enjoy campaign and we focused on snowboard road trips as the overall theme of the year. For the ads we wanted to push toward simplicity. Showing the team having fun on the product. We juxtaposed that with the years color palette and the product they were on. Luckily for us, all the shots we used required a road trip in some capacity or another, and most were collected from one long team road trip we put together. The story from the road trip was told in the form of a 80 page zine and video which accompanied the campaign.