About 10 years ago while working at K2, one of our out-of-house contacts was a guy I had only talked with through email. I quickly realized while he took his job seriously, the formal emails weren't necessary and I could dispense with the short and stern please and thank you emails and the back and forth brotherly banter of word wars and insults began. The emails never started with work talk, but surf/snowboard stories and random weekend happenings. When I finally got to meet this fro-haired muppet looking guy and we swapped stories of surf, travel and experiences I made a friend for life. When he and his brothers decided to jump ship and start their own thing and asked me to create the identity. I didn't hesitate to get them what they needed aesthetically while they were busy warming up the presses to open shop. The shown signature mark is hopefully just the beginning of good things for them.