Project: Liquid Force – Women’s Jett Graphic Design
After designing the 2018 Raph Pro Model for Liquid Force, they asked me to take on the women’s Jett as well. I don’t often get the chance to design women’s products, so I was excited to add some diversity to my portfolio.
The goal was to strike the right balance—not overly feminine, but still approachable for the aggressive female wakeboarder, while avoiding a design that felt too masculine. In the end, it worked out perfectly. Some elements leaned a bit more bold, like the center graphic, which even made its way into the men’s apparel line you can see below.
I’m calling it a win for both sides—a versatile design that connected across audiences while staying true to the product’s core vibe.