Project: K2 Snowboarding Catalog – Art Direction & Design
During the 2015/16 season, K2 pushed the boundaries with innovative board shapes, and this catalog/lookbook was created to reflect that spirit. In collaboration with K2’s in-house team, I led the creative direction—overseeing layout design, photography direction, and contributing to both board and boot graphics for the season. The final piece featured a heavyweight matte cover and interior pages, intentionally stripped of print embellishments to reflect the raw, DIY aesthetic of the campaign. The following is a curated selection of the work that came out of those long hours and high-energy production days.
Side Nugget: The team rider originally scheduled for the cover shoot missed his flight and couldn’t make it in time for our tight production window—so I stepped in. Sometimes you’ve got to wear multiple hats… including model!