One of my my favorite things to do is make a zine. I think it's because the minute you tell someone you want to make a cheap zine, the expectations aren't high at all. It's a fun place to let loose on stuff. Use images and designs you wouldn't normally use in brand collateral. You can pretty much throw all rules of design out the window and no one will question it. Time after time, these zines seem to be the sneaker surprise of the campaign. This one was for our Road Rage campaign year and below is a small sampling of some of the spreads. It was created over the course of 2 weeks when we stuffed 10 of our team riders into 2 RV's and took a cross country road trip documenting the whole thing. The spreads are as randomly laid out as the trip plans were and they both routinely went off course.