Project: K2SB Zine – Our Backyard – Layout & Design
The 2012/13 Our Backyard Zine was created as a companion piece to K2 Snowboarding’s 25th Anniversary campaign, which celebrated the brand’s roots in the Pacific Northwest. This zine served as a storytelling platform, documenting a season spent at the Mt. Baker house, where K2 housed riders along with a dedicated photographer and videographer to capture authentic moments throughout the winter.
The zine was released alongside a campaign video and a series of print ads, creating a cohesive, multi-channel launch. Its strong reception and ability to connect with K2’s audience exceeded expectations and led to the production of additional issues in subsequent seasons.
This first edition established the zine format as a key element of K2’s brand storytelling, blending editorial design with authentic brand heritage.