Project: K2 Snowboarding Ultra Dream – Art Direction & Design
This snowboard design was inspired by the refined aesthetics of high-end craft surfboards, blended with a modern snowboard sensibility. The top sheet featured translucent inks over a wood grain texture, finished with a high-gloss UV flood for a sleek, polished look. Matte post-prints added contrast and visual depth, while a silver foil centerpiece and white foil accents highlighted key branding elements. The base design was hand-drawn, scanned, and preserved in its raw graphite form beneath a clear P-Tex layer. The contrast between the sophisticated top and the raw, organic base gave the board a unique and striking presence—one of my personal favorites.