Project: Seasonal Ad Campaign – Design & Layout
This campaign wasn’t my favorite concept-wise, but it ended up being one of my favorites to design. The theme was a traveling shred carnival—a bold idea that pushed me to get super creative and pull off some behind-the-scenes Photoshop magic I didn’t even know I had in me.
The concept sparked some mixed feelings among the in-house team. While some weren’t totally sold, the brand director loved it. After a few rounds of brainstorming alternative directions that didn’t quite land, we decided to lean all the way in and embrace the carnival.
The biggest challenge? Making sure it didn’t look like a cheesy, literal carnival. Instead, the goal was to elevate it—capturing some energy and darkness of the theme while keeping it modern, edgy, and true to K2’s vibe.