Project: K2 Maysis Snowboard Boot – Design & Aesthetic Direction
The design brief for the Maysis was straightforward: create a visually striking, style-driven product while selecting premium materials to support both aesthetics and performance. I developed a clean, modern logo package with thoughtful placement, aligning it with the seasonal color story to ensure a cohesive brand presentation.
The final design strikes a balance between technical innovation and style-forward appeal, allowing the Maysis to resonate seamlessly with both performance-focused riders and trend-conscious consumers.