Project: Winter Ad Campaign – Collaborative Concept. Design & Layout
This was K2’s “Color Block Overlay” year—a bold, playful approach designed to grab attention through striking color overlays applied to team rider photos. Each month’s visuals tied directly to that month’s product color scheme, creating a cohesive look across the campaign.
To make it more personal and team-driven, we reached out to the K2 Snowboard Team and asked riders to submit their own photos—anything they wanted—to fill out a few blocks in the left-page grid. Some riders jumped right in, others were a bit more laid back about it, but the mix gave the project a fun, authentic vibe. In the end, it was a creative, collaborative way to bring the brand and team personality to life.