Project: Logo Creation
When the chance to design for one of your childhood heroes comes along, you don’t hesitate. Jussi reached out for a signature mark for a side project he was working on outside of Mizu, and I was all in.
My first instinct was to go with a mountain-inspired concept, but after some back-and-forth, we shifted toward a broader nature and adventure vibe to keep the brand from being tied strictly to snowboarding.
The final JO icon stands strong on its own—clean, versatile, and ready to grow with the project. I’m excited to see where Jussi takes it from here.