Project: Icon Creation
The Freestyle icons are exactly what they sound like—clean, straightforward visuals representing K2’s freestyle line.
The White Wave icons were created for the Enjoyer Series, a collection of boards inspired by surfing, with shapes built for slashy, surf-style riding and floaty, flowy powder days.
Freestyle caters to park riders, while Permanent Vacation—a name chosen by the women’s team—represents their women’s-specific boards and gear.