• Work
  • LOGO
  • ABOUT
  • CONTACT
  • ENDEAVORS
  • EXTRA
HIT MACHINE CREATIVE
  • Work
  • LOGO
  • ABOUT
  • CONTACT
  • ENDEAVORS
  • EXTRA

Enjoyer Series Carveair

Project: K2 Carveair Snowboard – Graphic Design & Concept Direction

The design for the K2 Carveair was inspired by vintage hand-shaped surfboards and the character-filled sheds where they were crafted. With its unique board shape engineered to "surf the mountain," the visual concept followed suit—celebrating the spirit of old-school, DIY surf culture.

The final aesthetic features a minimalist two-tone wash paired with retro-inspired typography. A high-gloss finish brings depth and contrast, while clear matte accent prints add subtle texture. This design was all about honoring craftsmanship and creativity, channeling a timeless, ride-everything attitude. Seek and enjoy the white wave.

ENJOYER-CARVEAIR-1516.jpg
ENJOYER-CARVEAIR-DETAIL-1.jpg

Design by Jered Garrison // Hit Machine Creative™