Project: Logo Creation
Logo design for a new Americana-inspired apparel brand focused on stylized workwear—durable enough for the job site, stylish enough for a night out. The main direction was to highlight the “V” in the wordmark and give it a strong Americana feel, with the added challenge of incorporating a subtle set of antlers into the design. The result is a clean, versatile mark that balances rugged utility with modern style.