Project: Logo Creation
Bearings Skateboard Academy in Bend, Oregon, was ready for a fresh brand update—something that felt true to the local community and resonated with both kids and parents.
I started with Bend’s most recognizable landmark, the iconic smokestacks in the Old Mill District, and built the design around them. The logo weaves in the river flowing through town, Mt. Bachelor rising in the background, and ties it all together with a halfpipe-inspired framework. The result is a mark that feels authentically Bend while staying fun and approachable for the academy’s audience.