Attus was an anti-status apparel brand for young professionals. The goal was quality corporate threads, but the inner details of the garments let you quietly remain a rebel. It definitely worked as we found ourselves on the cover of the New York Times style section with one of the greatest quotes we've heard... "We can't tell if these guys are fashion geniuses, or a bunch of delinquents with guns?" The "delinquents with guns" comment was referencing a video we made for the site of us shooting up some shirts with shotguns and then selling them at a premium as a joke. Shockingly, they sold out almost immediately. The "Buy them now" tag at the end was also a joke and the shirts never made it to our shop page since we got tons of emails wanting to buy the wasted shirts, which didn't bother us. We just went out and blasted more shirts to fulfill the requests.