Project: Product Lockup Design
Logo Design for the Arrowhead, one of Cubicle Surf’s flagship riverboards. The goal was to create a bold, distinctive mark that reflected the board’s performance and identity. The custom font was built entirely from scratch, refined through a meticulous process of adjusting anchor points until every curve and line felt just right. It was a painstaking effort—but seeing the final result come together made it all worth it.