Project: Icon Creation
Part one of a series of product category icons created for K2 Snowboards.
Outsiders – Designed for riders who want to explore it all, whether cruising in-bounds or venturing out-of-bounds.
Alpine Attack – Built for hard chargers pushing limits and taking on the most challenging lines, requiring the strongest gear.
Backside – For those who prefer solitude, earning their turns through hiking and hard work to find untouched runs and fresh snow.
Each icon was crafted to visually capture the spirit of its category while staying cohesive across the series.