Project: K2 Snowboarding Slayblade – Art Direction & Design
This boutique-inspired design emphasizes refined detail and clean aesthetics. Each board size features a unique tonal color palette, enhancing visual differentiation while maintaining brand cohesion. Opaque inks transition to translucency through the center, subtly revealing the internal technology of the board. The minimalist layout is elevated by a sophisticated combination of high-gloss UV finishes and matte black post-print accents. This design showcases a balanced fusion of performance and visual craftsmanship—where the beauty lies in the subtle details.