Seek & Enjoy Campaign – Year One
In the first year of the Seek & Enjoy campaign, our goal was to highlight the K2 Snowboarding team while inspiring riders to simply get out and do what they love—no matter where they are or what gear they have. The campaign centered around the slogan:
“Start where you are. Use what you have. Seek & Enjoy.”
To visually capture this spirit of adventure and authenticity, we developed a faded color palette and gritty, textured design aesthetic. This approach gave the campaign a raw, organic feel, reflecting the unpolished, real-world experiences of snowboarding.
The result was a cohesive visual identity that celebrated exploration, creativity, and the pure joy of riding.
Side Note:
I created a unique stamp effect for each product in the series. While the team loved the concept, I initially struggled to integrate it without it feeling forced or out of place. After much trial and error, I decided to boldly place the stamp directly over the rider action in each image.
This unexpected placement immediately resonated with the marketing team. It worked because readers naturally focus on the action, and by positioning the stamp there, it drew attention to the product without fully obscuring the scene. The result was a balanced design that kept the action visible while putting the product front and center.