The 2012/13 Season was K2 Snowboarding's 25th anniversary. The theme was simple... pay homage to the Pacific Northwest where K2 grew up. They rented a house down the road from Mt. Baker for the winter and invited the whole team to come stay. They also outfitted the house with a full time photographer. All the shots from this campaign were taken in the Pacific Northwest, primarily Mt. Baker. For the aesthetic I scoured through the gigabytes of imagery, and pulled background imagery of the trees and foliage specific to the Northwest and littered them around the edges to make every ad not only unique, but also just like the Northwest and it's overgrowth of mossy Evergreen trees and ferns. There's no way you're mistaking the locations for the Rockies, Northeast or Europe. Mission accomplished.